They say the Search Engine Optimization are falling behind. Why do you say Search Engine Optimization?

SEO is dying, or SEO is dead. I have been listening to the voice for 7 or 8 years, but so far we still have a large number of SEO practitioners who can engage in SEO work, and many small and medium-sized enterprises need SEO development.

To explain this Search Engine Optimization, the author Search Engine Optimization answers from the difficulties of operation, access to traffic and the status quo.

1. the difficulty of SEO operation

At this level, Seo specifically refers to domestic search engine optimization for Baidu.

If the Search Engine Optimization is bad, the Search Engine Optimization chain's bad way of doing business before the article is published does not mean the Search Engine Optimization is bad. Most people Search Engine Optimization the old-fashioned way, but no, say no. Digital Marketing Agency I don't have even the most basic self-knowledge.

With the continuous innovation and development of information search engine technology, search engines must become smarter and more efficient at identifying research content, links, and user management behavior (not ruling out the possibility that search engines will become more rogue in the face of corporate financial risk) . So how do we use technology from 10 years ago to do what we do today? Not Seo more and more difficult, but these people can not keep up with the pace of the times.

This is understandable, of course. Unlike Taobao stores, Xu has a special official school that teaches you how to run a store and manage a store. Although Xu did not, not only were few people learning these skills, but most also made a lot of money.

So, while SEO has access to fresh knowledge, not everyone has the ability to turn that knowledge into an operational solution. As a result, search engines constantly update their algorithms and logic, but the knowledge in the practitioner's mind is never updated. Doing the final Seo becomes more and more difficult, and more and more traffic is lost, and then they change careers, quit, and even get fired.

2. Traffic acquisition channels

With the rise of mobile Internet, the role of search engine as traffic input in the PC era has been weakened to some extent.

At the same time, the way to obtain traffic is differentiated by multiple platforms, and the cost of obtaining traffic is becoming more and more expensive. SEO is one of the free ways to get massive traffic through search engines. If it does, it‘s definitely the biggest channel.

In the current network traffic market, large-scale traffic management is not difficult to obtain, difficult is how much money you can do? Can I take over the input-learning-output ratio from the final costing?

In addition, Xu is talking about search ranking. Wechat search, APP search, Zhihu search, Weibo search, Little Red Book search, tiktoku002F headline search, QQ group search ... Aren‘t these all searches? You can go up through SEO technology. Solving this problem is much easier than Baidu‘s technical problems!

Where there's a search, there's a Search Engine Optimization!

The more expensive the traffic, the more valuable SEO is. Because you get high-precision, user-initiated free traffic. Your cost comes from labor!

3. Current business view

Terms such as data-driven, fine-grained operations continue to permeate the corporate workplace. Product-oriented, content-oriented, operation-oriented, data-oriented enterprises continue to evolve. Once upon a time, most businesses served emperors.

There are also traffic enterprises, but most of them are to b enterprises. Getting traffic, getting clues, sales intervention and single transformation are traffic thinking.

In combination with a point I said in 1, how many people can not do SEO transfer, these people with Seo is dead voice continue to develop and spread. Let too many reasons to avoid, willing to be overwhelmed?

Fortunately, they have much less impact on our competitors in the search engine optimization market.

Finally, Google is also a black hand in the industry in the face of interference from some domestic corporate service providers, notably the Baidu Government, in search ranking algorithms.