For a new website, improving the conversion rate is the key. The conversion rate directly affects the revenue and traffic of the website,Zero Moment of Truth but many novices often encounter the problem of low conversion rate. In fact, if you don't do these things right, the conversion rate will naturally be difficult to improve.

1. No clear target users

Many new websites lack clear target users, resulting in a lack of targeted content and a naturally low conversion rate. To improve the conversion rate,UMOT you must first clarify the target users and tailor the content according to the needs and interests of the target users to attract more target users.

2. Slow website speed

Website speed is one of the important factors affecting user experience and is also the key to affecting conversion rate. Many new websites have too large pictures, videos, etc., resulting in slow website speed and high user churn rate. Therefore, try to reduce the size of pictures and videos as much as possible to increase the speed of the website.

3. Lack of trust

For a new website, it is normal for users to lack trust. In order to improve user trust, you can add some proofs to the website, such as certification marks, customer feedback, etc. These proofs can increase user trust and improve conversion rate.

4. Too many pop-ups

In order to increase revenue, many new websites will add too many pop-ups to their websites. These pop-ups will affect the user experience and lead to user loss. Therefore, it is necessary to reduce the number of pop-ups as much as possible to improve the user experience.

In short, in order to improve the conversion rate of a new website, it is necessary to clarify the target users, increase the speed of the website, increase trust and reduce pop-ups. Only by doing these things well can the conversion rate be improved and the website revenue be higher.