In the industry, the debate about whether to adopt original, pseudo-original or collected articles has never stopped. Personally, I need to decide which way to take according to the positioning of the website. If you just want to make quick money, hang ads or sell the site quickly, then you can adopt the collection + pseudo-original method. But for me personally, the clients I serve are corporate clients who want a stable approach.seo what is seo Therefore, I push the idea that it's best to stick to original article content. Even if you see a great article, you can rewrite it according to your own understanding and language instead of simply copying and pasting. In our SEO industry, there is a very famous phrase: "content is king, external chain is king". These eight words summarize the most important connotation of SEO. Below I will briefly describe how to write a quality original article.

The importance of the title

Since I am pushing white hat SEO, I will only share the methods recommended by search engines in my articles. Although the results of this approach will take time to show, you don't need to worry about getting your website K'd (downgraded by the search engines) or locked up in a dark room. This is something very important for a freelancer.

The content of your website is the core of SEO, and articles are the vehicle for the content. The title is more of a facade for an article. If a title is so boring or long that the reader can't see the central idea of the article at a glance, then that title needs to be optimized. This is also a place we need to pay attention to white hat SEO. For specific practices, you can refer to the official Baidu document "Baidu Search Page Title Specification". As long as you follow the recommended practices in this article, at least in the format Baidu will not be penalized.

On the basis of ensuring that the title format meets the requirements of the search engine, how do we write an attractive title? There is no shortcut to this problem (even if there is a shortcut is based on human nature), can only be solved through long-term accumulation and reference to resources in the same industry.wordpress saas Generally speaking, there are benchmark companies in each industry, we can learn from their practices and imitate before trying to innovate.

Correct use of labels

What is the correct use of formatting tags? Take this article for example, I wrote it using Markdown syntax. You can't use this tag for headings other than the body heading of the article, which is H1. Proper use of H2 to H4 tags will give your article a clear directory structure.

All the content of the article should be centered around the title (H1). Each sub-heading in the article should be relevant to the topic. If the relevance is less, then use bigger H tags. And these tags should have a hierarchical structure.

Use of secondary tags

Proper use of title tags is just the foundation of a quality article. We also need to use some secondary tags to illustrate the content of the article. You may notice that I often have tags like bolded fonts or lists within my articles. These are meant to increase the readability of the article. Because there is a limit to what words can express, words are a tool for the writer to communicate with the reader. If this tool is not used well, the reader may not know what the author wants to express exactly. At this time, if the author can use some auxiliary tags to highlight the content, then the reader will better understand what the author means.

I basically write short articles. Sometimes I will try to split a very long article into several smaller articles. Because I think the content is too long for readers to digest. Usually one of my articles has only two or three knowledge points, and the word count will be controlled at about 500 to 1000 words. Because I never know in front of the screen you are now in what circumstances to read this content. Maybe it's just a casual flick through it while you're squatting on the toilet. But I hope you learn a thing or two from each article. It's a qualitative change after days and months.

To output a quality article, if you have to write about specific practices, it's not something you can say in a couple of articles. You have to take your meals in small bites, and you have to take the road one step at a time. The focus of today's post is on the following three points:

1. use a sensible title format and take an attractive title.

2. use article title tags wisely to make the structure of the article clear.

3. use the appropriate auxiliary tags to enhance the readability of the article.