What kind of sex toys are all the rage right now? Who are the most active consumers?

Nowadays, many Chinese people's ideological education concept is relatively heavy, wand adult toy and the topic of sex and the relationship between men and women are relatively conservative. Therefore, for the topic of sex toys, many people are difficult to accept, which directly leads to foreign sex toys are very hot, while the domestic economic market has not been opened.

In the interview, 34.82% of respondents said they were willing to try sex toys; 28.13% of respondents thought sex toys were enjoyable; viberater for women 27.23% of respondents were neutral; Less than 10 percent said they would refuse to use it.

You can't imagine this! In fact, modern people are not the same as in the past, the mind is gradually open, and more and more people are beginning to face their sexual needs. Therefore, most people will not reject sex toys, and the number of people who take the initiative to buy them is also increasing. This has also become the reason for the quiet rise of China's sex toy industry in recent years. In addition to changing attitudes, the third demographic peak has been puberty and marriage. Family miniaturization and late marriage and late childbearing have also created more private space and time for both sexes, which has directly led to the growth of demand for sex toys.

At the same time, the rapid rise of e-commerce in our country has made people buy sex toys with privacy, and a large number of people have met the demand for sex toys. hands free clit stimulator In this way, China's sex toy market has become increasingly hot in recent years. Demand for sex toys is growing among both married couples and single people. Among them, product-oriented female sex toys account for more than 80%. In other words, whether they are male or female consumers, they are the main body of women's consumer goods. Therefore, in China's sexual products market, products dominate, and from the supply side, women's "contribution" is more than men's.

In the first half of 2019, sales of male sex toys on the e-commerce platform reached 1.592 billion, and sales of female sex toys reached 889 million. Moreover, the sales of female sex toys are still growing, with the growth rate of 114.4% and 67.2% in 2018 and 2019, respectively, far exceeding the growth rate of the male market.

It also means that the sex market economy that many of us have in mind is changing. In the past, the vast majority of people think that the sex toy business market has been dominated by men, and this is indeed a fact. In terms of sales, men are still ahead. However, from the analysis of development trends, the development of the male market in China is not as fast as the development of the female consumer market, and even students can be said to be far behind. If this important trend continues, it is expected that in a few years, the sales of the female sex toys market will gradually exceed the male market.

Such is the state of the Chinese consumer market. Women's supply of consumer goods and services is greater than men's, and women's consumption is generally greater than men's. As UBS strategist Mindy Liu in Hong Kong points out, highly educated urban women in their 20s to 40s have a big influence on cosmetics, duty-free goods, medical beauty, mobile games and Internet content, and even on the consumption of families and children in areas such as e-commerce and entertainment.

Clearly, China's consumer market has become increasingly dominated by women. In the provision of products and services in various industries, women are the main targets. After all, women generally spend more than men, and their money is easier to earn. Especially in the 26-35 age group, the number of female users also exceeds the number of male users. It can be seen that the development of the sex market is gradually changing from male-dominated to female-dominated. Women's enthusiasm for the consumption of sex toys is getting higher and higher, surpassing the male market is only a matter of time.

Let's look at it in terms of age of consumption. Young people account for the majority of sex toy consumption, but as attitudes change, the proportion of middle-aged people, especially those over 45, is also increasing. Overall, the sex toy market is expanding and it is a growing industry. And the future may also become a part of everyone's life, the size of the market continues to expand.